If you haven’t heard of Vine, then you may be missing out. A mobile App that allows users to record 6 second videos, Vine may be one of the most interesting and accessible content creation platforms available today. Great for everything from telling a brand story to promoting new products, Vine is something everyone should at least consider.

My Introduction: Winning Vine Me to Vegas

My introduction to Vine was winning the Internet Marketing Ninjas’ Vine Me to Vegas Contest last fall. Tasked with explaining why I deserved to Vegas for Pubcon, I dropped a bomb on the competition*. (You can see the Vine here ). Despite my relative ignorance, I’ve become a fan and see it as a good option for businesses looking for an affordable option for content creation.

Quick, Concise & Compelling

No matter what type of online presence you have, content is increasing in importance Vine video is quick, concise and compelling when done well. After scouring the internet for some well –done examples of Vines with concepts that easily translate to small businesses, I came up with these:

The Spring Thaw: Bike Shop

After the long, brutal winter every bike enthusiast can certainly relate to this simple yet effective video.

A Cold Beverage: Bar

Ok, you caught me. I created this video today while having lunch with my wife. Simple though it may be, I think it shows that a video doesn’t have to place a business front and center. If you look closely, you can see that we were at the Pour House in Westmont, NJ.

Breakfast: Restaurant

I discovered Ian Padagm’s work today and I’m an instant fan. Any café can ripoff his concept to create some fun video highlighting all sorts of tabletop hijinx.

It Takes Some Creativity & A Little Work

Content creation with Vine is certainly not easy, but with a modest amount of work and experimentation any business will be able to create so video that customers and prospects will enjoy. After working with Vine, here are a few tips that I found helpful:

  • Get a Tripod- Trust me on this one: having a steady hand will make your Vines much better.
  • Plan Your Video – Most really good Vines take a lot of planning, so think it through in advance.
  • Use the Ghost Feature – Really helpful for stop motion, the Ghost feature allows you to keep your shot lined up and the video smooth.
  • Get Creative With Props – Even the simplest items can make a great video. Start with basic props to find those that can help tell your story.

Consider Adding Vines to Your Content Strategy

As content becomes even more important to attracting and keeping the attention of prospects and customers, you should consider adding Vine to your content mix. A better fit for B2c applications, Vines tend to be most popular with younger users however  the potential benefit certainly justifies at least an experiment.

{ 1 comment }

Basic Backlink Assessment

by Bill Rowland March 22, 2014

Identifying links that may be damaging a website’s ability to rank can be a time-consuming manual process, however adopting a methodical approach can maximize the likelihood of success. In this post I’ll discuss a basic backlink assessment methodology that anyone can use to assess the quality of their backlink profile. Basic Steps in Backlink Assessment […]

Read the full article →

36 Rules of Social Media Distilled for Small Business

by Bill Rowland August 19, 2012
36 Social Media Rules

Social Media is a wonderful and confusing phenomena that gives businesses of all sizes the opportunity to directly connect with customers and clients. Although I’ve recently had the opportunity to get some insight into how some large brands pursue social media marketing, I’m particularly interested in how smaller company’s use it given their limited budgets. […]

Read the full article →

Maximize Website Conversion with Google Analytics

by Bill Rowland July 15, 2012
Google Browser Size Analysis

No matter what the purpose of your website may be, converting visitors is your primary goal and you can do a better job by using Google Analytics’ Browser-Size Analysis tool. A recent addition to the In-Page Analytics toolset, this functionality will help you better understand what users are seeing when they visit your website. Website […]

Read the full article →

My Small Business SEO Blogging Agenda

by Bill Rowland June 27, 2012
Busy with Small Business SEO

It’s been quite a while since I’ve posted and although my time has been consumed with helping small businesses improve their search engine optimization and online marketing, that’s just an excuse. There have been quite a few interesting SEO developments that are affecting websites of all sizes and I’m looking forward to reviewing developments like: […]

Read the full article →

Google Talkbin Promotes Customer Feedback

by Bill Rowland December 20, 2011
Google Talkbin

Occasionally, I encounter business products that make a lot of sense, and Google Talkbin is one of them. Created for bricks & mortar businesses, Talkbin is a smartly designed tool intended to encourage customer feedback. As most people know, it can be frustrating to elicit feedback. Whether you have a traditional store, operate a medical […]

Read the full article →

Putting the Social Back Into Social Media

by Bill Rowland September 5, 2011
Keep the Social in Social Media

It’s easy to see how so many companies simply don’t understand social media. Working with some larger ecommerce websites on a regular basis, you’d be surprised and how clueless even the big boys can be. That’s why I was encouraged when I recently came across an article  about how One Click Ventures made the decision […]

Read the full article →

SEO: Get More Juice Per Squeeze

by Bill Rowland August 29, 2011
Get the Most from Your SEO Squeeze

Successfully optimizing websites is resource intensive, so it only makes sense to squeeze as much productivity as possible out of every task. While this makes a lot of sense, most businesses take a one-dimensional approach by chasing the newest SEO tools, which leaves a lot of potential productivity improvements behind. By applying some creative thinking, […]

Read the full article →

The Many Storylines of Google Plus

by Bill Rowland July 31, 2011
The Many Story Lines of Google Plus

Google Plus is about a month old now and with its spectacular growth, it’s been the subject of countless conversations among individuals and businesses alike. Typically, these discussions approach the social platform’s development in many different ways, so I thought I’d take a shot at distilling down the related side stories and make a quick […]

Read the full article →