content creation

Content Creation with Vine

by Bill Rowland March 30, 2014

If you haven’t heard of Vine, then you may be missing out. A mobile App that allows users to record 6 second videos, Vine may be one of the most interesting and accessible content creation platforms available today. Great for everything from telling a brand story to promoting new products, Vine is something everyone should […]

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Philadelphia SEO Grail Meetup: Content for E-Commerce

by Bill Rowland December 11, 2010
Content Development for E-Commerce Improves SEO and Sales

November’s Philadelphia SEO Grail Meetup proved to be both interesting and entertaining as we discussed a variety of topics surrounding two presentations on content development and affiliate marketing. In this post, I’ll cover my presentation on How to Develop Content for Ecommerce while I’ll address the Introduction to Affiliate Marketing presentation within the next week. […]

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Keyword Research: Everyone Can Contribute

by Bill Rowland November 6, 2010
Keyword Research: Everyone Can Help

Search Engine Optimization is a crucial component to the success of any web business and keyword research plays an important part. Typically, emphasis is placed on the technical aspects of keyword research, like tools, algorithms and techniques, but simple teamwork can mean much more to successful keyword research.  I’d like to touch on how you […]

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Search Engine Ranking Factors: What Really Matters

by Bill Rowland May 22, 2010
Thumbnail image for Search Engine Ranking Factors: What Really Matters

Search engine ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites for their chosen keywords. I recently rediscovered SEOMoz’s 2009 guide to Search Engine Ranking Factors that may help in cutting through some confusion. This yearly guide distills the opinions of 72 high […]

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