fast company

36 Rules of Social Media Distilled for Small Business

by Bill Rowland August 19, 2012
36 Social Media Rules

Social Media is a wonderful and confusing phenomena that gives businesses of all sizes the opportunity to directly connect with customers and clients. Although I’ve recently had the opportunity to get some insight into how some large brands pursue social media marketing, I’m particularly interested in how smaller company’s use it given their limited budgets. […]

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Social Media Marketing: Learn from the Big Boys

by Bill Rowland May 29, 2010
Social Media Marketing? Learn from This Guy

Social media marketing is not for everyone. Five Steps to Social Currency in the May edition of Fast Company magazine discusses lessons learned by large brands that can be used by smaller businesses to better under how they can use social media effectively in their business. I’d like to touch on each point and offer […]

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