by Bill Rowland
December 31, 2010
Search Engine Optimization involves many moving parts and keyword research is arguably among the most important. Whether you’re an SEO or simply a business person looking to improve the performance of your website, identifying productive keywords is both challenging and incredibly important. After working with several clients over the past six months, I’ve had the [...]
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by Bill Rowland
July 7, 2010
Anyone that has ever done keyword research as a part of a Search Engine Optimization process understands that it’s all a balancing act. Setting aside complications such as finding terms that are relevant and achievable, many SEOs struggle with identifying the sweet spot between head terms and the long tail. Logic suggests that the longer [...]
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