link building

Article Marketing: Matt Cutts is Wrong

by Bill Rowland March 29, 2011
Matt Cutts is Wrong About Article Marketing

Recently, I came across this video featuring Google’s Matt Cutts addressing the question: Do You Recommend Article Marketing? While I’m not surprised by his response, I don’t agree. Here’s what he has to say: What’s Article Marketing? Article marketing is a form of promotion that uses articles focused on a specific topic, industry or pursuit [...]

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Link Building: Be More Like Charlie Sheen

by Bill Rowland March 5, 2011
Build Links Like Charlie Sheen

Link building for ecommerce is a difficult, time intensive process but with some work and a few pointers from recent media magnet Charlie Sheen you can build a link graph that anyone would envy. Here are a few pointers that you can use to Be More Like Charlie Sheen: Be Aware – Maintaining an understanding [...]

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Shady SEO Practices: Learn from JC Penney & Overstock

by Bill Rowland February 27, 2011
SEO Devil's Advocate

SEO practices have recently hit the mainstream with articles in both the New York Times and Wall Street Journal focusing the shady linking practices of JC Penney, Overstock.com and the resulting Google response. I’m not going to rewash the entire situation with a cautionary tale about link buying and questionable SEO, but I’d like to [...]

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Philadelphia SEO Grail October Meeting Summary

by Bill Rowland October 27, 2010
Philadelphia SEO Grail Meetup

Search Engine Optimization is a continually changing field, which is why I constantly try to stay up to date with not only  emerging developments, but also fellow SEOs in Philadelphia. As a result, I’m an Organizer for the Philadelphia SEO Grail Meetup which is a group that meets regularly to discus Search Engine Optimization, online [...]

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Search Engine Ranking Factors: What Really Matters

by Bill Rowland May 22, 2010
Thumbnail image for Search Engine Ranking Factors: What Really Matters

Search engine ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites for their chosen keywords. I recently rediscovered SEOMoz’s 2009 guide to Search Engine Ranking Factors that may help in cutting through some confusion. This yearly guide distills the opinions of 72 high [...]

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