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Black Hat vs. White Hat SEO: Does It Matter?

by Bill Rowland March 20, 2011
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For anyone familiar with search engine optimization (SEO), the Black Hat vs. White Hat debate continues to rage. Recent developments like the penalties levied against JC Penny & Overstock , not to mention Google’s Farmer Update have reinvigorated discussion on the proper way to perform SEO. I’ve come to believe that this debate is a […]

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Shady SEO Practices: Learn from JC Penney & Overstock

by Bill Rowland February 27, 2011
SEO Devil's Advocate

SEO practices have recently hit the mainstream with articles in both the New York Times and Wall Street Journal focusing the shady linking practices of JC Penney, Overstock.com and the resulting Google response. I’m not going to rewash the entire situation with a cautionary tale about link buying and questionable SEO, but I’d like to […]

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