Pay Per Click

Skype Click & Call Advertising: A Challenge to PPC?

by Bill Rowland July 21, 2010
Skype Click & Call May Convert Better than PPC

Today I encountered a potential goldmine for many small businesses, Skype Click & Call Advertising. For those unfamiliar with Skype, it’s a service that offers telephone service over the internet and the company is rolling out a service that is similar to Pay Per Click advertising. This video offers a quick and dirty explanation: So [...]

Read the full article →

Stupid People Click on Ads

by Bill Rowland July 17, 2010
Thumbnail image for Stupid People Click on Ads

Successful search engine marketing requires companies to make good choices in how they spend their limited resources. Since there’s a million ways to waste money, it’s important to find the marketing investment that offers the best return. Online advertising has been popular with some businesses, but those businesses may not fully understand its limitations… One [...]

Read the full article →

Google AdWords Marketing: It Needs to Make Sense

by Bill Rowland June 12, 2010
Thumbnail image for Google AdWords Marketing: It Needs to Make Sense

Google Adwords offers a great deal of promise for many businesses, but it needs to make economic sense before a business jumps in with both feet. A recent experience reminded me that before anyone gets to the point of Cost Per Click (CPC), Quality Score and Click-Through-Rates (CTR) advertisers must have an understanding of what [...]

Read the full article →