search engine optimization

SEO: Get More Juice Per Squeeze

by Bill Rowland August 29, 2011

Successfully optimizing websites is resource intensive, so it only makes sense to squeeze as much productivity as possible out of every task. While this makes a lot of sense, most businesses take a one-dimensional approach by chasing the newest SEO tools, which leaves a lot of potential productivity improvements behind. By applying some creative thinking, [...]

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SEO Search Ranking Factors: The 2011 Survey

by Bill Rowland June 28, 2011

Search Engine Optimization is an inexact science. Since the ranking algorithms of the major search engines are closely held secrets, deciphering the primary components of the search puzzle is often dependent upon the experience of SEOs across the world. Therefore, industry heavy weight SEOMoz assembles a biennial survey of the biggest names in Search Engine [...]

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Article Marketing: Matt Cutts is Wrong

by Bill Rowland March 29, 2011

Matt Cutts is Wrong About Article Marketing

Recently, I came across this video featuring Google’s Matt Cutts addressing the question: Do You Recommend Article Marketing? While I’m not surprised by his response, I don’t agree. Here’s what he has to say: What’s Article Marketing? Article marketing is a form of promotion that uses articles focused on a specific topic, industry or pursuit [...]

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Black Hat vs. White Hat SEO: Does It Matter?

by Bill Rowland March 20, 2011

For anyone familiar with search engine optimization (SEO), the Black Hat vs. White Hat debate continues to rage. Recent developments like the penalties levied against JC Penny & Overstock , not to mention Google’s Farmer Update have reinvigorated discussion on the proper way to perform SEO. I’ve come to believe that this debate is a [...]

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Shady SEO Practices: Learn from JC Penney & Overstock

by Bill Rowland February 27, 2011

SEO practices have recently hit the mainstream with articles in both the New York Times and Wall Street Journal focusing the shady linking practices of JC Penney, Overstock.com and the resulting Google response. I’m not going to rewash the entire situation with a cautionary tale about link buying and questionable SEO, but I’d like to [...]

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Increase Website Traffic With Kaizen

by Bill Rowland February 2, 2011

If you’re like most, you’re always looking for a new way to increase website traffic. Social media marketing, article marketing and directory submissions are just a few ways to drive traffic to your website, but I’d like to introduce you to Kaizen. It’s not a new tool or fancy technology, but a relatively low-tech approach [...]

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Website Copy: Stop Writing for People

by Bill Rowland January 19, 2011

After spending a lot of time recently working on ecommerce copywriting, today I stumbled across a post that challenges the notion that webmasters should write for readers. In Stop Writing for People , AJ Kohn suggests that authors should write for search engines and he presents a pretty compelling argument. While I recommend that you [...]

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5 Tips to Improve Your Keyword Research

by Bill Rowland December 31, 2010

Search Engine Optimization involves many moving parts and keyword research is arguably among the most important. Whether you’re an SEO or simply a business person looking to improve the performance of your website, identifying productive keywords is both challenging and incredibly important. After working with several clients over the past six months, I’ve had the [...]

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Philadelphia SEO Grail Meetup: Content for E-Commerce

by Bill Rowland December 11, 2010

Content Development for E-Commerce Improves SEO and Sales

November’s Philadelphia SEO Grail Meetup proved to be both interesting and entertaining as we discussed a variety of topics surrounding two presentations on content development and affiliate marketing. In this post, I’ll cover my presentation on How to Develop Content for Ecommerce while I’ll address the Introduction to Affiliate Marketing presentation within the next week. [...]

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