search engine ranking factors

Black Hat vs. White Hat SEO: Does It Matter?

by Bill Rowland March 20, 2011
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For anyone familiar with search engine optimization (SEO), the Black Hat vs. White Hat debate continues to rage. Recent developments like the penalties levied against JC Penny & Overstock , not to mention Google’s Farmer Update have reinvigorated discussion on the proper way to perform SEO. I’ve come to believe that this debate is a […]

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Search Engine Ranking Factors: What Really Matters

by Bill Rowland May 22, 2010
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Search engine ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites for their chosen keywords. I recently rediscovered SEOMoz’s 2009 guide to Search Engine Ranking Factors that may help in cutting through some confusion. This yearly guide distills the opinions of 72 high […]

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