small business

36 Rules of Social Media Distilled for Small Business

by Bill Rowland August 19, 2012
36 Social Media Rules

Social Media is a wonderful and confusing phenomena that gives businesses of all sizes the opportunity to directly connect with customers and clients. Although I’ve recently had the opportunity to get some insight into how some large brands pursue social media marketing, I’m particularly interested in how smaller company’s use it given their limited budgets. […]

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Google Talkbin Promotes Customer Feedback

by Bill Rowland December 20, 2011
Google Talkbin

Occasionally, I encounter business products that make a lot of sense, and Google Talkbin is one of them. Created for bricks & mortar businesses, Talkbin is a smartly designed tool intended to encourage customer feedback. As most people know, it can be frustrating to elicit feedback. Whether you have a traditional store, operate a medical […]

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I am Wrong. Social Media Is for Every Business

by Bill Rowland September 26, 2010
I Am Wrong. Social Media is for Every Business

Traditionally I’ve felt that social media offers a great deal of promise, but that it’s not for everyone. After recently reading Is Social Media Right for Every Business? I think that I may be wrong. Popular forms of social media like Twitter, Facebook, blogging and Foursquare have captured the imagination of business. In a rush […]

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Social Networking for Business: 6 Points

by Bill Rowland August 3, 2010
Social Networking for Business

I recently encountered a presentation by Paul Adams, a user experience researcher at Google that focuses on social media and design. While lengthy, it covers how people connect with each other and what that means for the internet. The presentation is easy to understand, persuasive and avoids technology, but it’s pretty long. So I’ve pulled […]

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Twitter: Swiss Army Knife for Business

by Bill Rowland July 28, 2010
Thumbnail image for Twitter: Swiss Army Knife for Business

Small business people often look at Twitter as a complete waste of time, but I think that if they looked more closely they would find an effective tool that is often too easily dismissed. Yes there’s a lot of crap, but if it was easy then everyone would be doing it and there would be […]

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Skype Click & Call Advertising: A Challenge to PPC?

by Bill Rowland July 21, 2010
Skype Click & Call May Convert Better than PPC

Today I encountered a potential goldmine for many small businesses, Skype Click & Call Advertising. For those unfamiliar with Skype, it’s a service that offers telephone service over the internet and the company is rolling out a service that is similar to Pay Per Click advertising. This video offers a quick and dirty explanation: So […]

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