Social Media Marketing

36 Rules of Social Media Distilled for Small Business

by Bill Rowland August 19, 2012
36 Social Media Rules

Social Media is a wonderful and confusing phenomena that gives businesses of all sizes the opportunity to directly connect with customers and clients. Although I’ve recently had the opportunity to get some insight into how some large brands pursue social media marketing, I’m particularly interested in how smaller company’s use it given their limited budgets. [...]

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The Many Storylines of Google Plus

by Bill Rowland July 31, 2011
The Many Story Lines of Google Plus

Google Plus is about a month old now and with its spectacular growth, it’s been the subject of countless conversations among individuals and businesses alike. Typically, these discussions approach the social platform’s development in many different ways, so I thought I’d take a shot at distilling down the related side stories and make a quick [...]

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Business Blogging Guide Step # 1: Research

by Bill Rowland March 27, 2011
Business Blogging Researcher

In my recent blog post South Jersey Business Blogs Suck, I found that businesses in Southern New Jersey are doing a poor job of blogging. In the first in a series of posts on business blogging, I’ll cover some tips on how to create an effective blog starting with research. Establishing a Goal Although it [...]

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Increase Website Traffic With Kaizen

by Bill Rowland February 2, 2011
Increase Web Traffic Through Kaizen

If you’re like most, you’re always looking for a new way to increase website traffic. Social media marketing, article marketing and directory submissions are just a few ways to drive traffic to your website, but I’d like to introduce you to Kaizen. It’s not a new tool or fancy technology, but a relatively low-tech approach [...]

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I am Wrong. Social Media Is for Every Business

by Bill Rowland September 26, 2010
I Am Wrong. Social Media is for Every Business

Traditionally I’ve felt that social media offers a great deal of promise, but that it’s not for everyone. After recently reading Is Social Media Right for Every Business? I think that I may be wrong. Popular forms of social media like Twitter, Facebook, blogging and Foursquare have captured the imagination of business. In a rush [...]

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Twitter: Swiss Army Knife for Business

by Bill Rowland July 28, 2010
Thumbnail image for Twitter: Swiss Army Knife for Business

Small business people often look at Twitter as a complete waste of time, but I think that if they looked more closely they would find an effective tool that is often too easily dismissed. Yes there’s a lot of crap, but if it was easy then everyone would be doing it and there would be [...]

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Social Media Marketing: Learn from the Big Boys

by Bill Rowland May 29, 2010
Social Media Marketing? Learn from This Guy

Social media marketing is not for everyone. Five Steps to Social Currency in the May edition of Fast Company magazine discusses lessons learned by large brands that can be used by smaller businesses to better under how they can use social media effectively in their business. I’d like to touch on each point and offer [...]

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