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The Many Storylines of Google Plus

by Bill Rowland July 31, 2011
The Many Story Lines of Google Plus

Google Plus is about a month old now and with its spectacular growth, it’s been the subject of countless conversations among individuals and businesses alike. Typically, these discussions approach the social platform’s development in many different ways, so I thought I’d take a shot at distilling down the related side stories and make a quick [...]

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Link Building: Be More Like Charlie Sheen

by Bill Rowland March 5, 2011
Build Links Like Charlie Sheen

Link building for ecommerce is a difficult, time intensive process but with some work and a few pointers from recent media magnet Charlie Sheen you can build a link graph that anyone would envy. Here are a few pointers that you can use to Be More Like Charlie Sheen: Be Aware – Maintaining an understanding [...]

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I am Wrong. Social Media Is for Every Business

by Bill Rowland September 26, 2010
I Am Wrong. Social Media is for Every Business

Traditionally I’ve felt that social media offers a great deal of promise, but that it’s not for everyone. After recently reading Is Social Media Right for Every Business? I think that I may be wrong. Popular forms of social media like Twitter, Facebook, blogging and Foursquare have captured the imagination of business. In a rush [...]

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Twitter Case Study: What Not to Do

by Bill Rowland August 20, 2010
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Twitter can be a great tool, but some businesses don’t have a clue in how to use it. Or maybe they know how, but figure that if they throw enough “stuff” at the wall, something will stick. Who cares about their followers, right? Hopefully you can feel my sense of disgust. I was recently checking [...]

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Twitter: Swiss Army Knife for Business

by Bill Rowland July 28, 2010
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Small business people often look at Twitter as a complete waste of time, but I think that if they looked more closely they would find an effective tool that is often too easily dismissed. Yes there’s a lot of crap, but if it was easy then everyone would be doing it and there would be [...]

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Social Media Marketing: Learn from the Big Boys

by Bill Rowland May 29, 2010
Social Media Marketing? Learn from This Guy

Social media marketing is not for everyone. Five Steps to Social Currency in the May edition of Fast Company magazine discusses lessons learned by large brands that can be used by smaller businesses to better under how they can use social media effectively in their business. I’d like to touch on each point and offer [...]

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