Web analytics is the keystone to marketing success and should be the starting point for every marketing plan. An effective web presence is no longer an option, but a necessity and a well constructed website not only represents a business online, but also connects offline and online marketing campaigns to maximize marketing performance.
What is Web Analytics?
Web analytics is the collection and interpretation of data on a website visitors’ behavior. While a wide variety of information can be derived from a careful web analytics investigation, the most common metrics tracked include Visits, Absolute Unique Visitors, Average Time on Site, Bounce Rate and Conversion Rate among others. Regardless, it’s important to understand that each of these metrics is relative to a company’s goals. Therefore true web analytics moves beyond tools and data collection to create usable business information.
Benefits of Web Analytics
Web analytics offers a broad range of benefits that businesses can use to get the most out of their marketing investment. Most understand that web analytics can improve website performance, but it can produce valuable business and market research that many overlook. Just a few benefits to website analytics include:
Increase Sales – Identify What Your Prospects Want
Performance Measurement – Evaluate Offline and Online Marketing Performance
Maximize Conversion – Make it Easier for Prospects to Buy From You
Web Analytics Consulting Services
Web analytics can appear daunting and complex, but we’ll help you make sense of it all. Understanding the behavior of users that are already interested in your company’s products should be considered “low hanging fruit” and is one of the most productive activities in online marketing. Nexus Interactive offers a variety of services to help your business monitor its website performance including:
Web Analytics Implementation – Installation of a web analytics package
Web Analytics Reporting – Monthly web analytics reports
Conversion Tracking – Creation and tracking of website goals
Web Analytics Training – Internal staff training and support