Bill Rowland’s Resume


A Seasoned SEO Manager Focusing on Optimization That Drives Results Through the Application of Industry Best Practices.

Skills & Abilities

  • Comprehensive Knowledge of Search Engine Optimization for Ecommerce
  • Broad Knowledge in Ecommerce SEO Strategy, Tactics & Implementation
  • Skilled in the Diagnosis & Remediation of Technical Issues
  • Pragmatic Approach to SEO Fostering Overall Performance Improvement
  • Complete Familiarity with Current SEO Theory, Trends & Developments


SEO Director, Trinity Insight LLC, Philadelphia, PA

June 2015 – October 2019

Directed a staff of eight to assess & implement SEO strategies for e-commerce clients. Responsibilities included direct management of client engagements as well as SEO team oversight which included recruiting and training .

CrayolaWestern UnionPep BoysWine EnthusiastZippy Shell

SEO Manager, eBay Enterprise, King of Prussia, PA

August 2010 – June 2015

Developed and implemented e-commerce SEO strategies and tactics for members of the Internet Retailer 500. Tasks included: SEO strategy, technical analysis, competitive research, client consultation, content creation & analytics reporting

ToysRUsLevi'sHanesDollar GeneralStein Mart

SEO Instructor, University of Vermont Continuing & Distance Education, Burlington, VT

February 2015 – Present

Create & deliver courses on the topic of Search Engine Optimization for online classes. Classes include DM 101 Digital Marketing Fundamentals, DM 102 Advanced SEO and DMSIM 01 Digital Marketing Simulation.

Principal, Nexus Interactive Marketing LLC, Collingswood, NJ

January 2005 – Present

Provide online marketing services to small and medium sized businesses.

Tools & Services

Screaming FrogGoogle AnalyticsGoogle Data Studio
SEMRushGoogle Search ConsoleUberconference
AHREFsGoogle PageSpeed InsightsLoom Video Recording
MozGoogle Tag ManagerTeamwork Project Management
WebPageTest.orgGoogle LighthouseBasecamp Project Management
GSuiteGoogle Structured Data Testing ToolSlack Messaging


Temple University – Philadelphia, PA
Master of Business Administration (Marketing)

California State Polytechnic University Pomona, Pomona, CA
Bachelor of Science, Business Administration


Organizer, Philadelphia Grail Meetup Group



Download a PDF of Bill’s Resume Here.