Summary
A Seasoned SEO Manager Focusing on Optimization That Drives Results Through the Application of Industry Best Practices.
Skills & Abilities
- Comprehensive Knowledge of Search Engine Optimization for Ecommerce
- Broad Knowledge in Ecommerce SEO Strategy, Tactics & Implementation
- Skilled in the Diagnosis & Remediation of Technical Issues
- Pragmatic Approach to SEO Fostering Overall Performance Improvement
- Complete Familiarity with Current SEO Theory, Trends & Developments
Experience
SEO Director, Trinity Insight LLC, Philadelphia, PA
June 2015 – October 2019
Directed a staff of eight to assess & implement SEO strategies for e-commerce clients. Responsibilities included direct management of client engagements as well as SEO team oversight which included recruiting and training .
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SEO Manager, eBay Enterprise, King of Prussia, PA
August 2010 – June 2015
Developed and implemented e-commerce SEO strategies and tactics for members of the Internet Retailer 500. Tasks included: SEO strategy, technical analysis, competitive research, client consultation, content creation & analytics reporting
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SEO Instructor, University of Vermont Continuing & Distance Education, Burlington, VT
February 2015 – Present
Create & deliver courses on the topic of Search Engine Optimization for online classes. Classes include DM 101 Digital Marketing Fundamentals, DM 102 Advanced SEO and DMSIM 01 Digital Marketing Simulation.
Principal, Nexus Interactive Marketing LLC, Collingswood, NJ
January 2005 – Present
Provide online marketing services to small and medium sized businesses.
Tools & Services
| Screaming Frog | Google Analytics | Google Data Studio |
| SEMRush | Google Search Console | Uberconference |
| AHREFs | Google PageSpeed Insights | Loom Video Recording |
| Moz | Google Tag Manager | Teamwork Project Management |
| WebPageTest.org | Google Lighthouse | Basecamp Project Management |
| GSuite | Google Structured Data Testing Tool | Slack Messaging |
Education
Temple University – Philadelphia, PA
Master of Business Administration (Marketing)
California State Polytechnic University Pomona, Pomona, CA
Bachelor of Science, Business Administration
Related
Organizer, Philadelphia Grail Meetup Group
Connect
Download a PDF of Bill’s Resume Here.